This one single news /story have changed my perception completely from negative to positive and now I love and respect these public figures.

Let’s understand what Digital PR is actually and its advantages.

Digital PR is a way used by businesses to create a brand perception with the help of media, bloggers, and journalists. Sending an online press release to reputed websites and online publications to get positive reviews and high-quality backlinks helps in improving the SEO process.

This is power of online PR and when it drives traffic or help advertiser to monetize this strategy become PR driven digital strategies.

PR Driven Digital Strategies focuses on online publications to gain exposure and building brand trust through online reviews.

In this digital era, it is important for businesses to look beyond print opportunities and interact with the target audience online.

If you don’t use digital PR then you will easily get out of the competition.

There are so many advantages of integrating a digital PR strategy in our marketing strategy.

Enhance Brand Visibility –

One of the benefits is that it enhances the online visibility of the brand, helps to get noticed, and increase visibility on the search engines.

Build Brand Identity –

When your target audience starts hearing more positive reviews about the company, they start trusting the brand. This helps in building brand image and brand identity.

Authoritative Voice –

Various organizations use digital PR as a platform to become a leading and authoritative voice in their industry. Publishing high-quality articles on authority sites create a reputation as a credible source of information.

Improves SEO –

Releasing high-quality content & getting high-quality backlinks from high authority websites helps in improving the website ranking which in turn increases quality traffic and generates leads.

This content is also likely to be shared on social media if you are correctly managing your social sites and promoting interactions – shares, likes, comments, etc. When this content will share on social media, it can be picked up by more and more users, prompting even more visitors to your site.

By sharing your content with high-authority websites and online media publications, hiring a leading digital marketing company can help you with this. We at Dazzel Digital- A PR Driven Digital Marketing Company can help you to increase the exposure and reach of your brand across digital media channels. This also creates high-quality backlinks to your site from high authority websites, which signals to Google that your website is relevant and useful for your target audience.

Amazon founder Jeff Bezos, claims “Your brand is what people say about you when you’re not in the room.”

In simple terms, a personal brand is what other people say about you.

The five best examples of personal brands are Elon Musk, Steve Jobs, Jeff Bezos, Bill Gates, and Warren Buffet.

These are the people who have managed to make a well known personal brand and touched the heights in their business.

Whenever we heard the name of Elon Musk, what comes to our mind – Tesla & whenever we heard the name of Steve Jobs, Apple comes to our mind. People know their business because of them. People buy from them because of their personal brand.
They have built a connection with their audience that people like to follow them, they want to know them, their business.
People chose to buy from those with whom they feel inspired or connected. They trust them. Everything they do people finds it interesting and useful. That’s why they like to invest in their products and services.

Creating a successful personal brand has so many advantages.

1. People trust a person more than any business
2. People know you as an expert in the industry.
3. Help you to grow business, sales, and revenue

Here are examples of the top 5 personal brands.

1. Elon Musk

CEO of SpaceX and Tesla, Musk is known for his innovative abilities looking to colonize Mars. He is considered one of the most influential and charming people on the earth

Recently, the Bloomberg Billionaires Index has declared Elon Musk as the world’s richest person, with a net worth of $195 billion.

Tesla has become one of the most commonly mentioned car brands on social media, it is not because of the advertising they done but because of Elon Musk.

2. Steve Jobs

There is no doubt that Steve Jobs is the Face of apple. People like his simplicity, professional experience, and expertise that lead them to buy his Apple Products. People trust him more than his business.

3. Jeff Bezos

The second richest person accorind to the Bloomberg Billionaires Index. The American internet Entrepreneur, industrialist, media proprietor, investor, and founder of Amazon. Apart from this, he is an inspiring entrepreneur and philanthropist. His famous quote that we have mentioned initially inspires people to start and not look back.

You can influence people to what they when you are not around as a result of your actions. His net worth is $185 billion.

4. Bill Gates

Founder of Microsoft and the third richest person in the world and the charity he is doing with his wife are the things that can’t be found easily in another person. Gates co-founded Microsoft with childhood friend Paul Allen in 1975. He has a net worth of $134 billion.

The world needs more people like him who can change the world with their thinking and strong determination.

5. Warren Buffet

One of the most successful investors. World’s seventh-richest person and CEO of Berkshire Hathaway. The way he has built his business and lived his life inspires us. He started investing when he was 11 years old. Buffett has given away more than $46 billion USD since 2000 as of 2017 and has a net worth of $88.2 billion.

He does all this for his ”inner scorecard’.

The need for personal branding is increasing day by day. So building your personal brand will definitely benefit you. Social media plays an important role in building a personal brand online. All you need to create a unique digital marketing strategy to stand out from your competitors which is possible with the help of best digital marketing agency in India. Our expert team at Dazzel Digital will help you reach newer heights. Reach us on hello@dazzeldigital.com to know more.

Our Company provides a all-inclusive range of digital services as well as product marketing services to various sectors.

Our plan includes:

Facebook

Facebook is a site a lot of of you should be recognizable with. One of the most effective ways of promoting products if you can make it work is to be active on Facebook. Sharing news, linking with fans, throwing competitions and persuading your fans to share in order is great for getting your product in front of the right eyes. This is usually more time consuming, you have to keep at it to see significant augment in sales but it can work if you put the time in.

Product Videos

The power of videos is still largely undervalued. There is a huge audience on sites like YouTube and other parallel platforms where people are probable to search for products and related reviews. If you create some fine thought out, informative and good class videos, you may be able to capture the consideration of an audience that beforehand might not have found you.

Reviews

Reviews can help propel traffic to your site; they can also persuade someone to make a pay for once they arrive. There are various conduct in which reviews can be utilized for your advantage. Firstly you can make sure you are scheduled on the many external appraisal sites so happy customers can find you if they wish to remark on a good experience.

Landing Pages & PPC

Pay per click (PPC) offers a definite way to get visitors to your website. It ensures that you have full in charge of over the amount of money you spend and if you have a rough idea of the proportion of visitors that convert when visiting the website, you can make sure that you constantly return a profit. By combining a well optimized PPC campaign with targeted landing pages you can make sure that each visitor is likely to be involved in the products you are selling. It is then down to the landing pages to encourage them to make the purchase.

Remarketing

Remarketing is a strand of PPC. It will create a list of guests to your website and is able to trail them with a cookie. Once you have built up a list, these people can be embattled with ads on other websites they visit. As they have formerly visited your website, you can be fairly certain that they are interested in your products. Targeting these people with a banner crusade can be a useful way to build awareness of endorsement or sale, promote any new products or just create a second possibility to convert them into clients.

Our extensive knowledge of advertising industrial products and services enables us to help our clientele sell more products, retain their clients and achieve their enlargement objectives.

We are fervent about marketing, so if you are ready to accomplish your business prospective, then so are we. We welcome you to join in hands with Digital Dazzel.

We believe your corporation needs more than a symbol or strap line – you need a visual identity that tells an attractive story and resonates with your objective audience.

Whether you’re refreshing, relocation or looking for somewhat totally new, our creative team can help you develop an engaging brand strategy that raises your profile and connects with customers. With a long term understanding in consumer and our markets, we ensure our clients achieve reliable results through beautiful, alert design.

From multinational corporations to established SMEs, clients of every shape and size trust us to deliver creative solutions that inspire.

Digital and Brand Strategy

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